fit firm feminine horizontal
Call Now: 901.214.5573

Your Coaches

Matt Butler, FMS Lv. 1., owner

Matt is passionate about helping his clients look, feel, and perform their best through the principles of Fit. Firm. Feminine. A teacher from Shelby County Schools and private school, he brings his unique skill set and background into helping his clients achieve success that many fitness trainers do not have. Formally a client a Fit. Firm. Feminine. (with the Manly Mustaches), he understands what it is like to work long hours, have a family, and still needing to fit fitness into your schedule.

Laura Bahorich, FMS Lv. 1., owner

Matt's better half, Laura is a Success. Story of Fit. Firm. Feminine. and is an inspiration to many clients who workout beside her. As a coach, her passion for fitness shines through her coaching during sessionsr helping clients with patience and smart cues that make everyone better in their workouts.

Laura is also an emergency veterinarian, receiving an undergraduate degree in chemistry and doing her veterinary training in Pennsylvania.

Support Staff

Dexter Tenison, MSS, CFT, FMS Lv. 2, Y-Balanced Certified, Founder


Dexter has a master's degree in Sports Science with highest honors from the United States Sports Academy. While externing, he studied with Juan Carlos Santana who owns the Institute of Human Performance, ranked by Men's Health as one of the top gyms in America. In addition, he has been mentored by Dr. Fred Hatfield, the most knowledgeable man in sports science. In 2012, he co-author of the's best selling book: The Wellness Code, and has been a regular on local news stations such as Fox 13, WMCTV 5, and ABC 24 in Memphis. He is a Level 2 certified FMS coach as well as being Y-Balanced Certified.

He has helped thousands of clients throughout the years using the Move Well. Then Move Often philosophy. He began his career as a personal trainer after losing 100 lbs. and later moved to adding group training. After seeing the boot camp models for coaching groups of people were broken, he developed Fit. Firm. Feminine. in 2015 as a way to implement the best parts of personal training and group personal training.



We help women in Memphis achieve their strongest, fittest, healthiest bodies with step-by-step guidance to reach their personal fitness goals, and gain the kind of confidence that extends beyond training.