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Getting Memphis Women Strong and Moving Well Since 2015


Building a Fantastic Life Through Improved Fitness, Mind/Body Awareness, and Nutrition.

Fit. Firm. Feminine. is a personal performance training facility focused on helping women restore overall health and wellness through movement nutrition. Just as your DNA is unique to you, so is your fitness and nutrition formula. Practices and methods focus on individual differences and help people find the proper balance between improved fitness, nutrition, and mind/body awareness to achieve overall health and wellness.

Fit. Firm. Feminine. is NOT a gym. There are no treadmills or stationary weight machines.

It is a functional movement and wellness activity facility. It operates on a low coach-to-client ratio through one-on-one sessions or small groups. Clients receive individualized attention to their health based on initial movement and screenings and progressions are individually layered.

Offerings include but are not limited to: small group fitness training, personal movement coaching, personal nutrition counseling, nutrition, cooking, or movement workshops.

Core Values:

  1. Fitness: Improving fitness and movement function improves overall health and well-being. Everything in life is easier to do, and more fun!
  2. Move Well, Then Move Often: Great movement through coaching promotes enhanced physical and mental well-being. It allows you to open up doors you did not previously have.
  3. Science, not Trend: Scientific and proven methods of development are taught. Our members aren’t just “working out.” They are learning how and why they should focus on particular areas of their own health and fitness.
  4. Nutrition: Proper nutrition is an individual formula and food is powerful medicine.
  5. Community: The belonging and association of community support is critical to overall health and wellness.
  6. Holistic: Awareness of the body’s systems as a whole unit instead of individualized compartments brings exponential growth to health and wellbeing.


We help women in Memphis achieve their strongest, fittest, healthiest bodies with step-by-step guidance to reach their personal fitness goals, and gain the kind of confidence that extends beyond training.