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Let Us Help You Train Smarter, Not Harder

We help women in Memphis achieve their strongest, fittest, healthiest bodies with step-by-step guidance to reach their personal fitness goals, and gain the kind of confidence that extends beyond training.

WHY Fit. Firm. Feminine. WILL WORK FOR YOU

The Most Effective Program for a Woman to Achieve Looking, Feeling, and Performing Her Best in a Fun, Safe, and Supportive Community Environment.
  • COMMUNITY OF LIKE MINDED WOMEN-Join our supportive fitness community to help you every step of the way toward living a fitness lifestyle.
  • MOVEMENT FIRST-We take "Move Well, then Move Often" very seriously. Our approach has transformed the lives of the women who have found THEIR fitness here.
  • INDIVIDUALIZED FITNESS PROGRAMMING- You are an individual with unique needs. We tailor the program to get you the best results for YOU!
  • BEST PART OF YOUR DAY-We get it – Memphians are busy, training consistently can seem daunting and most gyms lack inspiration. That’s why we make an hour at FFF the best part of your day. Our expert coaches deliver unmatched hands-on instruction, our high-energy classes are challenging and fun no matter your age/experience, and our supportive Family will keep you on track when “life” happens.

What FFF Members Are Saying...

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Sheila Siegal

Fit Firm Feminine meets every aspect of a healthy lifestyle. Dexter has the knowledge, desire, adaptability & patience to guide each & every client to reach their goals. The workouts are hard but sharing them with great friends who share in each other's successes, big & small, & hold each other accountable makes FFF the perfect place to achieve your fitness potential.

Leigh Baker

I’ve come to realize that while improving my outward appearance I’ve strengthened my inner being as well! In the process of being more fit, improving my sanity at work, and gaining strength & endurance, my health has improved significantly as well. My doctor recently reduced my blood pressure meds and reported that my cholesterol numbers were now within acceptable levels, so no new meds needed for that! Yay!

Laura Bahorich

I can honestly say that FFF is allowing me to approach milestones with more self-confidence and less stress than I could otherwise. I appreciate that Dexter helps push me to my fullest fitness potential, and I look forward to ongoing improvements in my strength, flexibility, and performance. I can't say enough about how FFF's training mentality accommodates such a wide range of fitness levels in a comfortable, non-competitive environment. I cannot believe the improvement in my strength, appearance, and confidence over the past year and look forward to what the future holds!

Contact Us

6100 Primacy Pkwy #104 Memphis, TN 38119 Phone: 901.214.5573 Email:

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